20% OfF
As the print copywriter for Bed Bath & Beyond, I connected customers with the brand through our monthly circular and coupon, the occasional catalog, and assorted collateral. The circular highlighted deals, mostly on coffeemakers, and celebrated the joyful pursuit of homemaking, with an emphasis on closet organizing. The iconic blue coupon was a paragon of enviable branding—instantly recognizable, highly coveted, TKTK. I also wrote blog articles on TKTTK decorating and organizing, helping customers make their homes look great without stressing over perfect lighting.