I was copy director of Ralph Lauren's online concern from just after it launched in the Cyber Stone Age around 2000 until 2007.

My purview included branding, marketing, advertising, and merchandising copy.

Along with a few landing pages and emails from the old days. I've included a little of our fashion advice column, RL Style Guide. It's pretty hard to read at this size, so here are the main takeaways:

1. Not only can you layer polo shirts, you should.

2. Cashmere goes with everything.

3. Thinking of wearing chaps to the office? Do it!

A few example of email campaigns for the luxury Parisian fur atelier. 

Once I wrote the company’s (top-secret) marketing megasite, featuring the brand’s style bible, design guidelines and other resources for staff and partners, Netflix started calling on me for all manner of special projects, including, lately, greeting cards to send to talent as well as vendors, co-branded merchandising initiatives and internal branding efforts.

With Conde Nast Digital, e-magazine for the Youth Surge launch, ad and microsite for Comfort on Call. 

Build brand, boost commerce, and make friends by posting regularly on Instagram, Facebook, tumblr, twitter, and some cryptoplatforms that no one knows about ... yet.

Personal Instagram record: 567 likes. FB triumph: a few shares. 

Here's Black Phoenix Alchemy Lab.

Whenever one of The Pharma Set tees goes out for a spin, something happens.

A double take. A searching glance. Eyes meet. The conversation begins. People insist on sharing a piece of their mind on happy pills, depression, Big Pharma, mind control, conspiracies, the mind-body problem, suffering ... the nature of being. 

What’s it mean? We’re not entirely sure (read: we have no idea). 

Is it dark social commentary? Is it callous? Is it just plain silly? 

Is it performance art? Is it laundry day and everything else is in the wash?

Or is “How’s my Zoloft working?” the ultimate antidepressant? 

Put it on! Wear it out! We guarantee: you’ll have intercourse! With friends as well as the friends you haven’t met yet. And how better to end loneliness, isolation and depression than to connect?

COACH NEW YORK
TOD'S
LOFT NAUTICA
BALI VASSARETTE

CONDE NAST DIGITAL

WALMART
JC PENNEY
DILLARD

HYATT
CONTINENTAL
WESTIN

AVON ASIA
CLARINS
BIOLAGE
REDKEN
HERBAL ESSENCES
PROCTER & GAMBLE
TRESEMME
AVEENO

HYUNDAI
BUICK
FORD

DIET COKE
HAAGEN-DASZ
McCORMICK’S
SPICE ISLANDS
TYSON’S

HEADSPACE

GENERAL ELECTRIC
HOOVER
SAMSUNG
HEWLETT PACKARD
CHASE
YAHOO
SHELL

Fresh Faces e-zine for Neutrogena with Condé Nast Digital

A little print piece with Condé Nast Digital for Amex. A proto-interactive lookbook from the early days of digital advertising.

The "Everyday Elegance" blog for Girard's salad dressing with Condé Nast Digital was incredibly fun to write. It's pretty close to my own voice, though far more sunny.

The client loved it! 

These are a bunch of intros.

For Alexia frozen foods, I wrote a blog about holiday entertaining. With french fries.